International Business
Globalisation
places new demands on business, but it also offers opportunities for dynamic
growth. Securing strong positions to
keep abreast of international competition requires innovative approaches
sensitive to the ever-changing business world and global customers. Route
2 specialises in providing
support to companies expanding their international business activities.
Whether you are
new to international business, are a seasoned exporter, are considering
establishing offices overseas, are involved in a joint-venture, or attempting
to integrate operations from a cross-border merger, we can assist.
By assisting you develop, implement and
manage a coherent international communications and marketing strategy, starting
with a Review, and with a strong focus on understanding and satisfying
international customers, we help you
Build & expand a rewarding Business across Borders
Deciding which markets
Market entry mode:
- Exporting -
Direct
-
Indirect
- Joint Venture -
Licensing
- Contract manufacturing
-
Management contracting
- Joint
ownership
- Direct investment -
Branch
-
Subsidiary
-
Other
Stages in Internationalisation:
o
No interest
o
Fulfil unsolicited orders
o
Active exploration - experimental
o
Active development in ‘close’ countries
o
Active development in additional or ‘far’
countries
o
Multi-national operations
International Operational Team
o
Export Department
o
International Division
o
Global Organisation
Key inhibitors or barriers to successful
exports
Ø
Attitude of mind –
perseverance and commitment
Ø
Logistics, Pricing
(landed costs)
Ø
Credit-worthiness,
Payment guarantees
Ø
“Realism” (extra
steps needed to reach market
Ø
Culture (business
practices) & Language
Ø
Lack of “global
skills” (and awareness)
Ø
Relationship
building
Ø
Understanding the
market, its customers (needs) and mechanism
Business Communication Review
- Incoming &
outgoing correspondence, fax, memos
- Company
Documentation, reports, product and technical
- Literature,
advertising material, contracts, regulations, patents & local
standards
- Instructions,
manuals, procedures & specifications
- Electronic
transfers, email and data transfer
- Financial reports,
accounts, invoices
- Formal, informal
and social meetings with foreign customers & work colleagues
- Telephone calls,
involving sales or enquiries, technical support
- Negotiating,
video-conferencing, travelling
- Presentations,
speeches or language use at seminars, conferences, exhibitions
INTERNATIONAL COMMUNICATION STRATEGY
q
Integrated approach
to dealing with foreign language interactions at all levels
q
Respecting language
and culture
q
Dealing with
incoming calls appropriately
q
Urgent and
non-urgent to pass on to right person
q
Knowledge of right
interpreters & translators to call upon
q
Spotting potential
pitfalls in advance
q
Understanding market
and customers
q
Handling customers
and technical support
q
Support &
ownership of staff for communications
q
MD & senior
management backing
q
Awareness of
different language solutions
q
Knowing how and when
to bring in language professional
q
Cost effective
approach, duplication avoidance