Using our marketing expertise the Route 2 Sales and Marketing
Solutions service is specifically designed to help entreprises develop their
global marketing strategy, and to implement the plan using our sales resources
to increase our customer’s turnover. We
can thereby offer the client a total service from marketing planning to sales.
After the initial meeting establishes, in
principle, if we can assist, the phases are:
Phase 1: Review Market Research & Communications Review of your current situation & practices in
terms of marketing & international communications strategy
Phase 2: Strategy Marketing & Communications Strategy Based on the review & your overall
objectives we prepare recommendations
& an action plan to increase effectiveness
Phase 3: Action Development &
Implementation We support & assist in the implementation of the action plan to achieve
agreed objectives.
Monitor &
Support Thereafter Route 2
monitor results and modifies the plans according to changing global local and
circumstances.
Our Approach:
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Analysis Strategy Action
Review Plan Implementation
Research Policies Support
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We M O N I T O R
We specialise in
management and business in an international context, providing support to
companies establishing and expanding their international business
activities. Globalisation places new
demands on businesses, but it also offers new opportunities for dynamic growth.
Securing and developing strong positions to keep abreast of international
competition requires innovative and flexible strategies, sensitive to today's
ever-changing global business world.
Related Services Route 2 also offers:
q
Marketing
consultancy - Strategy/Business Analysis
q
Language translations,
training, interpreters
q
Business Link / DTI
Exports services (local reports, missions, exhibitions funding)
q
Cultural review,
training, executive coaching
q
Compatibility of
Vision & Values
q
Partnering
(distributors, JV partners, Mergers & Acquisitions…)
q
Corporate Governance
issues
q
Productivity
enhancement (Kaizen, TQC)
q
Network of
specialist independent consultants
Fees basis:
Each case is different, but as a matter of
principle we operate on a results-basis. In other words our fees our based on our
achieving tangible, mutually agreed results (e.g. increased sales).
Benefits:
By implementing an international communications & marketing strategy you will:
•
Control and
minimise costs: by reducing wasted marketing effort and
increasing its efficiency; by removing waste from duplication or errors in your
international communications
•
Encourage
company-wide understanding: of the real needs
of overseas markets and customers and adapting your products, processes and communications
to meet market expectations. Thereby
improving customer relations.
•
Increase
international productivity: by ensuring a multi-cultural market
compatibility in product, quality, price, delivery, promotion, brand and
customer support
à
The cumulative effect of which will be to grow your overall sales and profit.
For
more information or a free initial review of your business click here